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Let's work together
Let's work together
Let's work together
A delicate brand deserves a soft touch. We designed Chloe's identity to feel as safe and clean as its products.
INDUSTRY
Consumer Goods (Hygiene & Baby Care)
DATE
2023 - Ongoing
SERVICES
Brand Strategy, Brand Identity & Design, Web Development
Chloe Hygiene & Baby Products is a fast-moving consumer goods (FMCG) company specializing in hygiene, baby care, and essential household products. As the parent company of Eight Water and Chloe Baby Hygiene, Chloe serves as the umbrella brand that champions safety, trust, and everyday wellness for families.
Chloe partnered with us to create a delicate yet impactful brand identity that communicates cleanliness, nurtures trust, and reflects the company’s role as a unifying parent brand across its subsidiaries.
Chloe faced three major challenges: fierce competition in the hygiene and baby products industry dominated by global and local players, the need to clarify its role as the parent brand of Eight Water and Chloe Baby Hygiene to avoid fragmentation, and the demand to build consumer trust by communicating safety, purity, and care in every aspect of its branding.
We positioned Chloe around the values of safety, trust, and wellness, creating a brand story rooted in purity and consistency. We established a parent brand architecture that unifies its subsidiaries while remaining distinct, then designed a soft, approachable visual identity with a pastel color palette and clean typography. To reinforce trust, we developed messaging frameworks that highlight protection and family-first care, ensuring consumers feel reassured and proud to choose Chloe.
Chloe now stands as a trusted parent brand that communicates warmth, safety, and reliability to consumers, presents itself as a structured and professional partner to distributors, and elevates its subsidiaries under a cohesive umbrella of trust. With this strong identity, Chloe is well-positioned to grow into a household name across Africa, embodying care, quality, and community.
