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Let's work together
Let's work together
Let's work together
Enugu Air needed to feel fresh, indigenous, and proud. We delivered a brand identity that’s vibrant, dynamic, and ready to fly.
INDUSTRY
Aviation
DATE
2024 - Ongoing
SERVICES
Brand Strategy, Brand Identity & Design, Marketing Strategy, Content Creation, Social Media Marketing, PR & Campaign Development.
Enugu Air is a state-owned airline proudly rooted in Enugu, Nigeria. In 2024, onboard through referral to craft a brand identity that reflects pride, modernity, and cultural authenticity. Beyond branding, we continue to serve as their official marketing agency, ensuring their story resonates across both digital and offline channels.
Launching an airline in Nigeria comes with a unique set of challenges. It’s not just about having planes, it’s about winning trust, shaping perception, and inspiring pride. Enugu Air needed an identity that was:
Without this, Enugu Air risked being seen as “just another airline,” instead of a bold new player reshaping local and regional travel.
We began by defining a clear brand strategy positioning Enugu Air as an airline of pride, accessibility, and forward momentum. Our team created a strong tagline, personality, and brand story that connects heritage with progress.
Next, we built a vibrant visual identity:
Enugu Air launched with a bold, distinctive identity that inspires loyalty and cultural pride. The brand now enjoys consistent visibility, from ticketing counters to marketing campaigns, with a cohesive presence across all channels.
As their marketing partner, we continue to ensure the brand grows dynamically while building trust with passengers, engaging communities, and positioning Enugu Air as a proud symbol of progress in Nigerian aviation.
