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Let's work together
Let's work together
Let's work together
What happens when a good product gets a bold story? We helped Eight Water redefine hydration and water distribution using tech.
INDUSTRY
Fast and Moving Consumer Goods (FMCG)
DATE
2022 - Ongoing
SERVICES
Brand Strategy, Brand Identity & Design, PR & Marketing, Physical & Digital Product Development, Business Consulting
Eight Table Water is a premium bottled water brand created for modern tables—whether at home, in restaurants, or at curated events. Our team led the project from strategy to execution, shaping a clean and elegant brand that brings clarity and presence to every touchpoint. We handled the entire process including brand development, packaging design, product support, and go-to-market communications.
Breaking into the bottled water market required more than just a new label. The brand needed to feel intentional and refined, with a physical and digital presence that matched its premium vision. In addition to the visual identity and packaging, the client needed a seamless way to manage distributor orders and streamline logistics through a custom-built web portal.
We began with strategy, defining the brand around the concept of “purity served with presence.” This idea informed everything from the naming to the tone of voice. The visual identity featured a calm, refined color palette, soft typography, and a balanced logomark designed to feel at home in both lifestyle and retail settings.
Our team was actively involved in shaping the physical product experience. We collaborated with the production team on bottle form, material selection, and label finishes. The bottle was designed with smooth contours for grip and display impact, while the label featured a transparent finish to evoke purity and reduce visual clutter. Every design decision was made to enhance both the brand and the user experience
To support both brand presence and backend operations, we designed and developed a full website and a dedicated distributor portal. The website presented the Eight Table Water story through a clean, editorial layout that highlighted the product, the philosophy, and the experience. The distributor portal was built to simplify order management, offering vendors a seamless interface for placing and tracking orders in bulk.
For the launch, we created digital and print marketing materials, including social media content, posters, and product mockups. We also provided creative direction for product photography, ensuring the visual story remained cohesive across all channels. designed to feel at home in both lifestyle and retail settings.
Eight Table Water launched with strong market appeal and quickly gained traction in hospitality venues and curated events. The brand has become known for its clean aesthetic and refined product design, positioning it for future line expansions and lifestyle partnerships.
