Learnable

We crafted a bold brand identity, nailed the tone, and built a marketing strategy that gets noticed.

Project Overview

INDUSTRY

Learning and Development

DATE

2022 - Present

SERVICES

Brand Strategy, Brand Identity & Design

Building Brighter Brands for Brighter Minds

Learnable is a flagship tech program of Genesys Tech Hub. In 2022, they needed a bold identity to attract talent, engage corporate sponsors, and build a reputation as a leading skills development platform.

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The Challenge

Learnable had proven results from the inception in 2016 but lacked the branding and visibility to amplify its story. The challenge was threefold: Building a scalable structure to sustain growth year after year.

Attracting young professionals who are bombarded with training options.
Convincing sponsors to fund scholarships and support the program.
Building a scalable structure to sustain growth year after year.

Our Solution

We started by building a strong brand positioning and personality that reflects Learnable’s mission: empowering brighter minds to build brighter brands. We crafted a vibrant logo, tagline, and visual identity system with bold colors and typography that resonate with a youth-driven audience.

We designed a marketing strategy rooted in storytelling. Campaigns featured real learner success stories, user-generated content, and bold copywriting that inspired participation and credibility. At the same time, we refined their business structure and auditing processes, giving them a scalable model for long-term sustainability.

The Outcome

The results were significant: Learnable became not just another training program but a movement and community for tech talent. Applications increased, sponsor partnerships expanded, and brand recall skyrocketed. With its new identity and marketing voice, Learnable now commands attention as one of Nigeria’s most recognizable talent accelerators.